| Criteria |
Popular Magazines |
Scholarly Journals |
| |
 |
 |
| AUDIENCE |
general public |
scholars, students, professionals |
| APPEARANCE |
lots of color, advertising, illustrations, short articles |
mostly text, black & white, graphs & charts, long articles with
bibliographies & footnotes |
| CONTENT |
feature articles on timely topics; written for a general audience in a language that is easy to understand |
researched and footnoted articles; written for a specialized
audience in a vocabulary that is not easily understood by the average reader
|
| AUTHOR(ITY) |
written by staff & freelance writers; checked by editors |
authored by researchers, academics, specialists; peer-reviewed
|
| EXAMPLES |
Time; Business Week; People |
The Journal of American History; Signs |