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International Business, B.B.A
Undergraduate Degree
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Program Overview

International business is the study of business transactions that cross national boundaries. At Marshall University in Huntington, West Virginia our program includes the study of international trade in tangible and intangible goods and commodities; the study of banking, insurance, marketing, and other international service transactions. The study of International Business also includes the analysis of direct and portfolio investments made outside the domestic market. Ancillary topics such as economic growth and development and ethics in international business are also generally covered.

All students need to develop a global mind-set to be successful in business. The growth of international business has created a demand for people who have knowledge of global markets. By enrolling in an international business degree program in the Lewis College of Business, you will study topics that are directly related to global business including the politics, economics, and legal issues associated with doing business on an international scale. This will help you see how globalization has brought about an increasing ‘connectedness’ of businesses, markets, people and information across countries.

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Featured Courses
MKT 371 - International Marketing
A study of marketing across national borders. Emphasis is placed on international environments, methods of entry, and marketing mix development, including the conflict between standardization and adaptation.
ECN 420 - International Trade
An introduction to the basic microeconomic models explaining the reasons for and the effects of trade among nations, trade restrictions and regional trading arrangements.
MGT 445 - International Management
Focuses on the economic, political, legal, technological, and cultural issues faced by international managers. Topics include developing cultural awareness, implementing global strategy, and competing with ethical integrity.
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Program Highlights
Study abroad opportunities and diverse faculty

The Lewis College of Business offers its own study abroad programs including trips to Ireland and Australia in recent years. It also has faculty from over 10 countries, giving students the opportunity to hear about real-life experiences abroad.

Comprehensive business training

Graduates of the program add value to many types of domestic and international organizations. They are prepared to meet the challenges of today’s globalized business environment because they are able to:

  • Evaluate and analyze business operations from a global perspective
  • Analyze and interpret financial and economic data, in qualitative and quantitative terms
  • Communicate ideas and analysis effectively, in writing and in oral presentations
Student organizations

There are also over ten student organizations that might interest business majors such as Beta Alpha Psi and the Student Center for Public Trust. Students also can gain valuable knowledge and experience while networking with various campus leaders and business organizations. Students within the Brad D. Smith Schools of Business are welcome to join at least one student group. To learn more about our student organizations, visit the Dean’s Suite located in Corbly Hall 107.

Career Opportunities
With a degree in International Business our students are well suited to work in a number of professional fields. An education from Marshall University, in Huntington, West Virginia can take you all over the world.
  • U.S. Foreign Service
  • Employment with Multinational Corporations
  • Financial analyst
  • Operations Manager
  • FDIC Work
  • Import/export compliance specialist
  • International Banker