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Media Production, B.A.
Undergraduate Degree
Program Overview Request Info Program Highlights Featured Courses Career Opportunities
Program Overview

Switch on the microphone. Take control of a drone camera. Experience the thrill of seeing your name when the credits roll. Being part of the world of radio, TV, video, digital, or mass media puts you at the center of communicating today’s news and information, reaching out to users, viewers, and listeners.

Marshall University in Huntington, West Virginia, provides an excellent environment to train for a media career with the Bachelor of Arts (BA) in Media Production degree program. Marshall’s unique bachelor’s degree in Media Production offers majors the opportunity to choose an area of emphasis in either Radio/Television Production and Management or Video Production.

Media Production majors will be ready for a field that keeps evolving, from traditional television and radio work to social media, web management, multimedia, and more. Radio/Television Production and Management enables majors to learn about radio and television operations, production, programming, sales, and management. Video Production introduces Media Production majors to hands-on experience shooting video and learning to edit and construct stories for news, documentaries, web series, vlogs, and many other channels.

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Program Highlights
Jump Right In

Media Production majors don’t need to wait until junior or senior year before they start producing media. Freshmen can volunteer to work at the University’s student-run radio station, WMUL-FM, the first day they’re on campus.

Hands-On

Through an in-depth curriculum, Media Production majors learn hands-on production. Media studies majors work in state-of-the art, fully digital television and radio studios to produce live and recorded programs, and video projects for real world clients.

Emphases

Areas of Emphasis in Radio/Television Production or TV/Video Production are offered to great students like you.

Featured Courses
JMC 101 - Media Literacy
Examines structures and functions of mass media and newspapers, magazines, broadcast journalism, broadcasting, advertising and public relations. Designed to provide a critical overview of the mass media. Includes guest speakers.
JMC 361 - Digital Presence
Digital strategies in news and strategic communication contexts including digital presence and content development; ethical issues, and best practices.
JMC 420 - Electronic Media Mgt
Covers special circumstances faced by electronic media managers including programming, legal constraints, employment practices, technologocal developments, social pressures, impact of the Internet and other concerns.
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Career Opportunities
Graduates from Marshall’s Media Production bachelor’s degree program are ready to effectively use the technical tools of the business, prepare content and manage media operations. They know how to recognize newsworthy events, detect good story and video topics, write news and scripts, shoot and edit video, direct short films, develop audio and video documentaries, generate corporate content and deliver on client expectations.
  • Multimedia Journalist
  • Television/Radio Play-by-Play
  • On-Air Talent
  • Anchor
  • Producer
  • Filmmaker