Sports Business, B.B.A.
Undergraduate Degree
Program Overview

The Department of Marketing, MIS, and Entrepreneurship offers a Bachelor of Business Administration degree in Sports Business. Graduates of the program are prepared to become reflective, principled, knowledgeable, and creative employees who will succeed in the global sports business community in the 21st century. Sports are a major provider of high dollar entertainment which makes the industry very business oriented. Due to the economic size of the sports industry, the demand for higher educated sports managers is at an all-time high. According to the Occupational Outlook Handbook, Employment of entertainment and sports occupations is projected to grow 22 percent from 2020 to 2030, much faster than the average for all occupations.

The Sports Business major in the Lewis College of Business allows students exposure to modern methods of business communication, sports marketing, sports finance and economics, ethical and legal issues in sports business, event management and more. Students gain firsthand experience by completing internships within sports business settings. This allows students to network and obtain valuable experiences, giving them an advantage when entering the workforce.

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Program Highlights
Opportunities

Students in the sports business majory are offered unprecedent opportunities in sports business and management.

Knowledgeable Faculty

Experienced, specialized faculty provide students with the ultimate leadership in the ever changing world of sports business.

Internships

First-hand opportunities working in the world of sports business, marketing and management provide students like you a leg up.

Career Opportunities
Employment of entertainment and sports occupations, according to the U.S. Bureau of Labor Statistics, is projected to grow 10 percent through 2026, faster than the average for all occupations. Strong demand from the public for more movies and television shows, as well as the increasing popularity of sports, will contribute to job growth.
  • Sport Event Coordinator
  • Fitness Manager
  • Athletic Directors
  • Marketing consultant
  • Operations manager
  • Contract Negotiator
  • Sports marketing coordinator