Dr. Jennifer Y. Mak, PhD, CPRP Profile

Professor and Director of the Department of Sport, Tourism and Hospitality Management Director of the Analytics Center for STHM Director of the Sport Management Lab
304-696-2927

Biography

Education

Indiana University, Ph.D., 2000
Marshall University, MBA., 2005
Indiana University, M.S., 1998
Hong Kong Baptist University, BA (1st hons.), 1995

Background

Dr. Jennifer Y. Mak, is a full professor and the Director of Department of Sport, Tourism and Hospitality Management  at Marshall University. Mak received her M.S. and Ph.D. from Indiana University, an MBA from Marshall University and B.A. (hons) with 1st honor from Hong Kong Baptist University. She has been at Marshall since August 2000. As a prolific researcher, Dr. Mak has over 50 refereed publications in highly respected and recognized journals and book chapters. She has delivered close to 100 scholarly keynote presentations around the world. Qualitatively, her research interests center on applied behavioral science with focuses in consumer behaviors, marketing management and organizational behavior in the sport and leisure industry. In addition to her scholarly activities, Dr. Mak has served as a reviewer and editorial board member in respected and recognized journals such as Journal of Applied Marketing Theory, International Journal of Sport Management and Marketing, Sport Management Education Journal, and Event Management: an International Journal, etc. In recognition of her scholarship and professional contributions, she has received a number of prestigious academic awards. Some of these awards include: the Marshall University Distinguished Artists & Scholars Award; the Best Paper Award from the Association of Marketing Theory and Practice; the Mabel Lee Award, which is awarded annually to the outstanding young professor in the nation by the American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD); the Ray O. Duncan Award, which is the highest honor of the West Virginia Association for Health, Physical Education, Recreation and Dance in recognition of long and distinguished service to a leader who exemplifies the best in service, research, teaching and administration. In addition,Dr. Mak was recognized as an AAHPERD Research Consortium Fellow and the induction announcement was published in the Chronicle of Higher Education. Moreover, she was named as a University Fellow from Hong Kong Baptist University, an honor for which only limited internationally renowned scholars. In 2013, Dr. Mak was named the No. 1 leading contributor to Research Consortium in the discipline of Leisure and Recreation between 1992 – 2011, according to the Measurement in Physical Education and Exercise Science Journal.