Scenario: Social Media

Open this Microsoft Word document.  Save it.  Use it to record your responses to questions 1-9.  (See scenario and questions below.) Save often and save one last time before going back to Blackboard to submit the attachment, which is your submission for the FYS Common Exam.

FYS Exam for Students Answer Template

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3 tweets

Innovations, Inc., a fast-growing, private company in West Virginia with an emerging national presence, is in the process of developing a social media policy for employees. You work for Innovations, Inc. and have been asked to research the issue of employees’ use and misuse of social media and ramifications that may have for their employers. Using only the information from the Document Library, write a recommendation in the form of a business letter for the Chief Executive Officer to consider in the development of a social media policy for Innovations, Inc. employees.

Your recommendation should include:

    • Policies related to employees’ use of social media like Facebook, Twitter and Instagram in the workplace as well as on their own time.
    • Should employees be permitted to use social media while at work? On a break? Why/why not?
    • Should the company have a policy regarding employees’ use of social media on their own time? For instance, what if an employee makes a provocative and insulting remark on a weekend on Twitter that could end up damaging the company’s reputation? Is that a fireable offense? Why/why not?
    • How should the company balance its desire for a positive public relations presence and reputation with an employee’s right to free speech?

Please place your written recommendation in the form of a business letter (see CEO’S address below), be sure to link your reasoning to specific evidence from the document library as the CEO will want to know how you arrived at these conclusions. Additional sample business letters.

Ms. Elizabeth Marshall, CEO.  Innovations, Inc., 1837 Robert C. Byrd Avenue. Huntington, West Virginia 25755

Part A

Document List:

Ques 1/Doc 1:  “Sacco Tweet Scandal a Lesson for Young PR professionals.” PR Week (US). (February 1, 2014). Date Accessed: 2019/12/10. https://www.prweek.com/article/1283627/sacco-tweet-scandal-lesson-young-pr-professionals 

Ques 2/Doc 2: Steve, Strauss and TODAY Special to USA. “Roseannes Aren’t Welcome in the Office, Either.” USA Today, 7 June 2018. EBSCOhost, Web. Date Accessed: 2020/12/06. https://search-ebscohost-com.marshall.idm.oclc.org/login.aspx?direct=true&db=a9h&AN=J0E242922720418&site=ehost-live

Ques 3/Doc 3:  Sakka, G., & Ahammad, M. F. (2020). Unpacking the relationship between employee brand ambassadorship and employee social media usage through employee wellbeing in workplace: A theoretical contribution. Journal of Business Research, 119, 354-363. https://doi.org/10.1016/j.jbusres.2020.03.038

Ques 4/Doc 4:  Jafar, R. M. S., Geng, S., Ahmad, W., Niu, B., & Chan, F. T. S. (2019). Social media usage and employee’s job performance: The moderating role of social media rules. Industrial Management + Data Systems, 119(9), 1908-1925. https://doi.org/10.1108/IMDS-02-2019-0090

Ques 5/Doc 5: Johnny, Taylor, et al. “Off-Work Politics May Hurt Your Job.” USA Today, 10 July 2018. EBSCOhost, Web. Date Accessed: 2018/08/05. https://www.marshall.edu/fys/files/Doc-5-Off-Work-Politics-May-Hurt-Your-Job_USA-Today.pdf

Ques 6/Doc 6: Price, Lydia. “20 Tales of Employees Who Were Fired Because of Social Media Posts.” PEOPLE.com, Time Inc, 8 July 2016. Web. Date Accessed: 2018/08/05. people.com/celebrity/employees-who-were-fired-because-of-social-media-posts/.

Ques 7/Doc 7:  Vogt, C. (2021, September 1). Under pressure: Are the stresses of social media too much for teens and young adults? Everyday Health. https://www.everydayhealth.com/emotional-health/under-pressure/are-the-stresses-of-social-media-too-much-for-teens-and-young-adults/#:~:text=In%20another%20study%20of%20467,and%20anxiety%20among%20young%20people.

Part B

Go back to the Microsoft Word document and explain what other information would have helped you understand the topic better and how you might find that information.

Part C

Reread the scenario above. Make sure you understand what you are being asked to do and the format specified in the directions (a recommendation in the form of a business letter). Go back to the Microsoft Word document and complete this portion before saving it one last time and submitting the Microsoft Word document to the FYS Common Exam Blackboard Assignment.

Contact

April Fugett, Ph.D.
  Executive Director
  Center for Teaching and Learning
fugett5@marshall.edu
Old Main 109
304-696-5268

Center for Teaching and Learning
CTL@marshall.edu
Old Main 109
304-696-2206