Program Guide

Learning Objectives

  • Entrepreneurial mindset
  • Leadership development
  • LEAN Startup process (design thinking / bus. modeling)
  • Experiential learning
  • What, why, who & how of traditional & social entrepreneurship
  • Financial Literacy
  • Effective Business Communication

 

College + Career Readiness Standards

  • Students will demonstrate independence – Leadership Exercise(s)
  • Students will value evidence – Design Thinking + Business Model Activities
  • Students will build strong content knowledge – Application of Techniques to Projects
  • Students will critique as well as comprehend – Peer Assessment
  • Students will use technology and digital media strategically and capably – In-Lecture Activities and Application to Projects
  • Students will develop an understanding of other perspectives and cultures – Customer/User-Centered Empathy Activities.

 

Entrepreneurial Mindset
  • Fixed vs. Growth Mindset
  • Failure as an opportunity
  • Calculated risk-taking
  • Creativity & curiosity & lifelong learning
  • Problem solving & critical thinking
  • LEAN Startup | Problem-Focused
  • Innovation vs. invention
  • Power of focus & Intentionality
  • Marketing & branding
  • Empathy + Recognizing Problems
  • Social enterprise
  • Emotional intelligence
  • GRIT

 

Entrepreneurial Toolset
  • LEAN Canvas
  • Internet/ library/ network
  • The Bug List
  • Empathy map
  • Surveys & validation tools
  • Social media tools
  • Entrepreneurial ecosystem
  • Feedback loop
  • Rapid prototyping (MVP, MAP
  • Experiential learning
  • Facilitated discussion
  • Focused readings
  • Structured Peer Review

 

Entrepreneurial Skillset
  • Identifying & leveraging resources
  • Understanding business models
  • Understanding revenue models
  • Understanding finance
  • Researching + Market analysis
  • Concept validation
  • Growth and scaling
  • Pitching/ public speaking
  • Design Thinking + Interviewing
  • Networking
  • Legal Formation + Protecting IP
  • Storytelling
  • Pivot, persevere, iterate or change
  • Sales presentations/ selling