Ginny Painter, senior vice president for communications and marketing, said the university’s main goal was to design a user-friendly site with streamlined navigation and increased functionality, with a special focus on serving students and making information about attending Marshall easy to find.
“We are so pleased to have this fresh, new design for the website,” she said. “It is targeted to students and prospective students, and has an increased emphasis on mobile applications and a clean look that we think people will find attractive and easy to use.”
Some key features of the new website include:
• Improved navigation and structure;
• Modern, eye-pleasing colors and larger photographs;
• Highlighted degree and locations sections;
• Student and faculty spotlights; and
• Social media integration with direct connections to Facebook, Twitter, Instagram and YouTube, as well as Marshall’s Storify site.
Painter said the redesign was done in-house, with communications and marketing, recruitment and IT staff members working together for several months to get the new look online.
“We really stepped back and thought carefully about what students are looking for when they come to our site. We designed the site from their perspective, which is one of our favorite things about the new look,” she said.
She added that the changes launched last week include the homepage and most of the top-level pages and that many of the department-level pages will be transitioned to match the new look over the coming weeks.
Visitors are encouraged to explore the new website at www.marshall.edu.